Why Klaviyo + LinkedIn Is a B2B Power Combo

LinkedIn drives 80% of all B2B leads generated online (LinkedIn), but what happens after someone submits a form?

For most brands, the trail goes cold. No timely follow-up. No personalisation. No conversion.

By integrating LinkedIn Lead Gen Forms with Klaviyo, you unlock a powerful automation engine that helps you:

• Instantly trigger welcome emails or demo CTAs the moment a form is submitted

• Enrich profiles with key fields like job title, company, and form intent

• Send segmented nurture flows based on role, funnel stage, or form type

• Improve conversion rates by 20–30%, reduce manual follow-up, and boost funnel velocity

Whether you're in SaaS, high-ticket services, or premium B2C, this combo bridges the gap between lead capture and lead conversion.

There are several tools available to connect LinkedIn with Klaviyo, such as LeadsBridge, Make, and Latenode, but this guide will focus on the Zapier method, which offers the best balance of ease, flexibility, and power for most marketing teams.

Expect practical steps, real examples, and automation flows designed to turn LinkedIn leads into revenue, without needing a developer.

How to Integrate LinkedIn with Klaviyo (Using Zapier)

Setting up an integration between LinkedIn and Klaviyo via Zapier allows you to automatically send leads from your LinkedIn Lead Gen Forms into your Klaviyo list. Here's the step-by-step setup:

Step 1: Connect LinkedIn in Zapier

1. Log in to Zapier and click “Create Zap”.

2. Set the Trigger app as LinkedIn Ads 

3. Choose the trigger event: New Lead Gen Form Response.

4. Connect your LinkedIn ad account and allow access permissions.

5. Choose the specific form you want to track (e.g., “Request a Demo” or “Download Whitepaper”).

6. Click “Test Trigger” to confirm Zapier is pulling sample lead data correctly (like name, email, company, job title, etc.).

 See Zapier's LinkedIn integration docs

Step 2: Send Lead Data to Klaviyo

1. Set Klaviyo as the Action app.

2. Choose either:

   • Add Profile to List (recommended for triggering welcome flows)

   • Update Profile (if you want to enrich existing profiles instead)

3. Connect your Klaviyo account using your private API key (found in your Klaviyo settings under Account > Settings > API Keys).

4. Map the fields from LinkedIn to Klaviyo profile properties:

   • Email → email

   • Full Name → first_name, last_name (may need to split name)

   • Job Title → job_title

   • Company → company

   • Form ID → linkedin_form_id (optional for tracking form performance)

5. Test the Zap to confirm that the lead is sent correctly to Klaviyo.

Zapier’s Klaviyo integration

Step 3: Build Your Klaviyo Welcome Flow

Trigger Setup

• Go to Flows → Create Flow

• Trigger: Joins List (use same list from Step 2)

Email Sequence

Email 1 – Immediately

• Welcome message or deliver lead magnet

• Clear call-to-action (e.g. book a demo or schedule a call)

• Personalise with dynamic fields like {{ first_name }} and {{ job_title }}

Email 2 – Day 3

• Share a customer story, testimonial, or social proof

• Invite them to a live webinar or event

Email 3 – Day 7

• Offer a time-sensitive discount or bonus

• Include a mini case study or ROI snapshot

Bonus: Add conditional splits based on job title or company size for even better targeting.

Visual suggestion: Screenshot of Klaviyo Flow Builder with conditional branches and emails.

Before going live, submit a test form on LinkedIn and confirm:

• The lead appears in your Klaviyo list

• Personalisation tags render correctly

• The flow is triggered as expected

Note: LinkedIn Lead Gen Forms send only the fields selected when building the form. If you’re missing data like job title, edit your LinkedIn form setup accordingly.

Profile Properties Synced with Klaviyo

When integrating LinkedIn with Klaviyo via Zapier, the profile properties that can be synced depend on the specific LinkedIn trigger you choose (e.g. Lead Gen Form submission). Typically, the following LinkedIn profile fields can be mapped to Klaviyo profile properties:

Common LinkedIn Fields You Can Sync to Klaviyo

You can also create custom properties in Klaviyo to store additional LinkedIn data like campaign name, ad ID, or form type. To learn how properties fuel personalisation and retention, read our post on 3 Klaviyo Segmentation Strategies to Boost DTC Sales

To set this up in Zapier:

• Use LinkedIn Lead Gen Forms as your trigger.

• Use Klaviyo → Create/Update Profile as your action.

• Map each LinkedIn field to the corresponding Klaviyo property.

For more setup help, check out Zapier’s Klaviyo + LinkedIn integration page or Klaviyo’s guide to profile properties. Let me know if you’d like a visual walkthrough or a sample Zap template!

5 Smart Ways to Use LinkedIn Properties in Klaviyo

Once LinkedIn lead data flows into Klaviyo (via Zapier or similar tools), you can power highly personalised, high-converting experiences using mapped profile properties like first_name, job_title, company, and linkedin_url.

1. Personalise Your Welcome Flow

• Use {{ job_title }} and {{ company }} in subject lines, intros, and CTAs

• Example: “See how other {{ job_title }} at companies like {{ company }} grow faster with [Product]”.

If you’re unsure how to boost email open and click rates with this data, here are 8 Proven Strategies to Boost Your Open Rates

2. Build Segments by Role or Industry

Segment by:

• job_title (e.g., CMO, Developer, Procurement Lead)

• organization or industry (if collected)

Route each to tailored content:

• Marketers → product demos

• Execs → ROI decks

• Tech teams → integration guides

3. Prioritise Enterprise-Grade Leads

• If organization matches a known target account list, enter the lead into a high-touch flow

• Layer linkedin_url and lead_source for sales review or custom SDR routing

4. Track Lead Magnet Performance via Form ID

Map the LinkedIn form name or ID to a custom Klaviyo property like lead_source

Use this for:

• UTM-level reporting

• Segmenting leads by ad campaign

• Triggering follow-ups tied to the specific offer

5. Use Dynamic Fields to Power Smart CTAs

Add profile fields like {{ first_name }}, {{ company }}, and {{ job_title }} to:

• Personalised button copy

• Modular blocks that change based on the audience

• Conditional sections for different job roles

LinkedIn Events Synced with Klaviyo (via Zapier)

1. New Lead Gen Form Response

• Trigger Description: Fires when a user submits a LinkedIn Lead Gen Form (e.g. downloading a whitepaper, requesting a demo).

• Zapier App: LinkedIn Lead Gen Forms

• Data Captured: Includes fields selected in the form (e.g. email, full name, job title, company, etc.)

• Best Used For: Triggering a welcome flow or lead nurture sequence in Klaviyo.

No native support via Zapier for the following LinkedIn events:

These are not available as Zapier triggers (as of June 2025), even though they may be useful:

• LinkedIn Ad Clicks

• LinkedIn Page Follows

• LinkedIn Message Ad Responses

• LinkedIn Event Registrations

• LinkedIn Video Views

• LinkedIn Impressions or Engagements

To track those types of events, you would need to:

• Use LinkedIn Insight Tag + Klaviyo Web Tracking (for site visits post-click)

• Use LinkedIn Ads Manager reporting for clicks/impressions

• Or leverage a custom server-side integration or CDP (e.g. Segment or Hightouch) for more advanced data syncs

Notes:

• The only actionable, supported LinkedIn → Klaviyo automation via Zapier is the Lead Gen Form submission.

• You can still manually upload CSV exports or use CDP tools for other LinkedIn interactions, but they are not natively supported in Zapier.

For other powerful integration tactics, explore our Klaviyo x Google Ads: A Step-by-Step Guide

5 Smart Ways to Use LinkedIn Events in Klaviyo Flows

1. Trigger a Welcome Flow from Form Submissions
   Automatically send a lead magnet, thank-you email, or demo CTA as soon as a LinkedIn form is submitted. Set the trigger to “joined LinkedIn Leads list” and personalise based on the form type.

2. Retarget Users Who Clicked a LinkedIn Ad
   Capture click events and follow up with relevant content based on the ad topic. This keeps high-intent prospects engaged even if they didn’t convert immediately.

3. Send Webinar or Event Sequences
   Use event registration triggers to automate pre-event reminders and post-event follow-ups. Include calendar links, what to expect, and recap assets like recordings or slides.

4. Build Multi-Touch Nurture Journeys
   Layer multiple signals (form fill + ad click) to create segmented flows tailored by job title, interest, or funnel stage, ideal for SaaS and service pipelines. For even smarter targeting, learn how to build RFM-based flows in Klaviyo RFM Segments: 6 Strategies to Boost Retention

5. Trigger Internal Alerts for High-Value Leads
   Use LinkedIn form submissions to tag VIP leads in Klaviyo and notify your sales team via Slack or CRM. Prioritise C-suite leads or enterprise accounts for faster outreach.

Pro tip: Add custom properties like linkedin_form_name or job_title to tailor content and keep flows relevant.

Troubleshooting Common Klaviyo x LinkedIn Sync Issues

Avoid broken automations and data gaps by tackling these frequent LinkedIn integration errors:

Pro Tip: Always run a test submission and preview the Klaviyo flow before going live to ensure everything syncs as expected.

FAQs: 

1. Can I integrate LinkedIn with Klaviyo without using Zapier?

• Yes, tools like LeadsBridge, Make (Integromat), and Latenode offer similar functionality. However, Zapier is the most user-friendly for non-developers.

2. What happens if someone submits multiple forms on LinkedIn?

• You can set up conditional filters in Zapier to tag each submission by form type and trigger different Klaviyo flows accordingly.

3. Does this integration support LinkedIn Page Followers or Message Ads?

• No. Zapier does not support those events directly. You’ll need a CDP or manual tracking to sync this type of engagement.

4. Will existing profiles in Klaviyo be overwritten?

• Only if you use the "Update Profile" action in Zapier. Make sure you’re mapping fields correctly to avoid accidental data loss.

5. How do I track LinkedIn ad campaign performance in Klaviyo?

• Use custom profile properties (e.g. linkedin_form_name, campaign_id) in Zapier to track and segment users by ad campaign.

Conclusion

If you’re relying on manual exports or delayed email follow-ups, you’re leaving revenue on the table. The Klaviyo x LinkedIn integration solves this by instantly turning form fills into tailored emails, personalised journeys, and timely sales alerts. 

It bridges the biggest gap in B2B marketing: fast, relevant communication at the moment of intent. Whether you’re targeting CMOs or IT leads, setting this up means less lead leakage and more conversions, without needing a developer.

Want more inspiration? Browse these 15 Email Marketing Campaign Examples to see what drives results.

Key Takeaways

• Fast Setup: Connect LinkedIn and Klaviyo via Zapier in under 15 minutes

• Smart Segmentation: Use job title and company fields to build targeted nurture flows

• Real-Time Personalisation: Trigger flows the moment a form is submitted

• Advanced Targeting: Add dynamic CTAs and conditional content using LinkedIn fields

• Error-Proofing: Avoid broken automations with built-in Zapier safeguards

Struggling to turn LinkedIn leads into revenue?

Get a tailored breakdown of how to sync your LinkedIn form data with Klaviyo for real-time B2B nurturing, segmented flows, and higher demo bookings. Click here to book your free audit with our Klaviyo experts today.