Why Connect Okendo with Klaviyo?

What if your best Klaviyo flows weren’t written by marketers, but sparked by your customers?

The Okendo Klaviyo integration makes that possible. By syncing review ratings, loyalty data, referrals, and survey responses into Klaviyo, you unlock a powerful stream of zero-party data that fuels hyper-personalised flows, smarter segmentation, and conversion-focused campaigns.

Most brands collect this kind of data… but never act on it. That’s a missed opportunity.

In this guide, you’ll learn:

• How to integrate Okendo with Klaviyo step-by-step

• What profile properties and events sync, and how to use them in flows and campaigns

• The top 5 ways to personalise automations using real customer feedback

• How to troubleshoot sync issues and follow best practices for long-term success

If you want to turn reviews into revenue, this guide is your blueprint.

Why Integrate Okendo with Klaviyo?

Okendo captures rich UGC, like product reviews, loyalty data, referrals, and survey responses, through customisable widgets that boost trust and drive conversions.

Klaviyo turns that data into action by enabling automated email and SMS campaigns, personalised content, and dynamic segmentation.

Together, they let you:

• Trigger flows from key events (e.g. Review Submitted)

• Personalise messages with ratings, loyalty tiers, or quiz answers

• Build segments that reflect real customer preferences

Setting Up the Okendo-Klaviyo Integration

Step-by-Step Integration Process

1. Log in to your Okendo Admin.

2. Navigate to Settings > Integrations > Klaviyo.

3. Click Connect to open the Klaviyo account selection window.

   
   

4. Select the appropriate Klaviyo account.

   
   

5. Review and authorise the requested permissions by clicking Allow.
   
   
   

Ensure you have administrative access to both Okendo and Klaviyo accounts to facilitate a smooth integration process.

Verifying the Integration

• In Okendo, confirm that the status is marked as Connected.

  
  

• In Klaviyo, navigate to Integrations > Enabled to verify Okendo is active.

  
  

• Submit a test review in Okendo and check Klaviyo’s Activity Feed for the corresponding event.

Monitor Klaviyo’s Activity Feed shortly after integration to ensure real-time data syncing is operational.

Okendo Profile Properties Synced with Klaviyo

When you connect Okendo with Klaviyo, various pieces of customer data are synchronised to enhance your profiles. These include:

This synced information allows you to create highly targeted segments in Klaviyo. For example, you can tailor messaging for customers with specific demographic traits or adjust win‐back flows based on review activity and loyalty status

Real-Time Syncing and Considerations

• Events typically sync within seconds.

• Profile properties may take a few minutes to update during peak times.

• Only new data post-integration is synced; historical data is not retroactively imported.

Implement a slight delay in flows that rely on profile properties to ensure data has fully synced. If you're unfamiliar with how Klaviyo stores and uses custom attributes, check out our guide on mastering Klaviyo custom properties to unlock more advanced personalisation options.

How to Use Profile Properties (Top 5 Use Cases)

When Okendo syncs with Klaviyo, customer attributes like reviews, loyalty points, and quiz answers are stored as profile properties. These can power smarter segmentation, personalisation, and campaign logic. Here are the top five use cases across Okendo’s programs:

1. Segment for Targeted Campaigns (Reviews):

• Create a segment of customers who left 5-star reviews (Okendo Review Rating = 5) and invite them to join your referral program or share their feedback on social media.

2. Personalise Emails with Loyalty Data (Loyalty):

• Include dynamic content like You have {{ person|lookup:"Okendo Loyalty Points Balance"|default:'' }} points to redeem! to encourage repeat purchases.

3. Tailor Offers Based on Quiz Responses (Quizzes):

• Use Okendo Quiz Response to send personalised product recommendations, such as skincare products matching a customer’s skin type.

4. Engage Based on NPS Scores (Surveys):

• Segment customers with high NPS scores (Okendo NPS Score ≥ 9) as Promoters and invite them to leave reviews or refer friends. For Detractors (Okendo NPS Score ≤ 6), trigger support emails to address concerns.

5. Reward Top Referrers (Referrals):

• Target customers with Okendo Number of Successful Referrals ≥ 3 for exclusive rewards, boosting advocacy.

These use cases leverage Klaviyo’s segmentation and automation to drive engagement and conversions.

Events (Flow Triggers) Synced with Klaviyo

Okendo syncs events from all five programs to Klaviyo, which can be used as flow triggers for automated campaigns. Below are key events:

These events enable automated workflows, such as welcome emails or referral confirmations, enhancing customer engagement.

How to Use Events (Top 5 Use Cases)

Okendo events power high-performing Klaviyo flows that deliver relevant, timely messaging based on real customer actions. Here are five key ways to use them:

1. Loyalty Welcome Series

Trigger: Enrolled in Okendo Loyalty
Introduce customers to the loyalty programme, show their starting points (Okendo_Loyalty_Points), and outline how to earn rewards. Add VIP-tier splits for personalised perks.

2. Referral Follow-Up

Trigger: Sent Okendo Referral
Send a thank-you with their referral link (Okendo_Referral_Link) and prompt further sharing. Use filters to avoid sending if a referral was recently completed.

3. Review Response Flow

Trigger: Created Okendo Review
Split flows by star rating:

• 4–5 stars → thank-you, UGC prompt

• 1–3 stars → support email or incentive to recover experience

  
  

Source: Okendo

4. Survey Feedback Flow

Trigger: Submitted Okendo Survey
Tailor responses by NPS score:

• Promoters → referral invite

• Passives → feedback form

• Detractors → apology + discount

5. Quiz-Based Recommendations

Trigger: Submitted Okendo Quiz
Send tailored product suggestions based on quiz answers (e.g., event.skin_type = Oily) to guide discovery and conversion.

Tip: Combine Okendo data with Klaviyo’s predictive analytics to enhance segmentation precision—our guide on Klaviyo predictive analytics breaks down exactly how to use AI-powered insights in your retention strategy.

Source: Klaviyo 

Segmentation Strategies

• High-Rating Customers: Segment customers who left 4-5 star reviews for VIP campaigns.

• Low-Rating Customers: Identify customers with 1-3 star reviews for recovery efforts.

• UGC Contributors: Target customers who submitted photos/videos for advocacy programs.

Combine Okendo data with Klaviyo’s predictive analytics to enhance segmentation precision. For inspiration, see our 3 Klaviyo segmentation strategies to boost DTC sales and uncover real-world segment examples that drive results.

Utilising Flow Templates

Leverage Klaviyo’s flow templates tailored for Okendo events to streamline the creation of automated campaigns. And if you’re building your first set of automations, don’t miss our roundup of 8 essential Klaviyo flows that boost customer loyalty.

Troubleshooting & Best Practices

Common Issues & Quick Fixes

Connection Fails/Disconnected:

• Issue: "Disconnected" error in Okendo.

• Fix: Re-authenticate in Okendo Admin (Settings > Integrations > Klaviyo > Connect), select the correct account, click Allow, and verify in Klaviyo. If the issue is still unresolved, contact support.

Data Not Syncing:

• Issue: Missing properties/events in Klaviyo.

• Fix: Enable programs in Okendo settings, test with a new event, and verify API permissions.

Duplicate Referral Emails:

• Issue: Multiple referral emails sent by both Okendo and Klaviyo.

• Fix: Disable duplicates in Okendo (Referrals > Email Settings) and let Klaviyo handle them.

Flows Not Triggering:

• Issue: Flows (e.g., survey submissions) aren’t activating.

• Fix: Check Klaviyo’s Metrics, review flow triggers/filters, and test with a sample action.

Incorrect Dynamic Properties:

• Issue: Dynamic tags show wrong values.

• Fix: Verify properties in Klaviyo Profiles, check email syntax, and test with preview emails.

Missing Survey/Quiz Data:

• Issue: Survey/quiz data not syncing.

• Fix: Enable surveys/quizzes in Okendo settings, ensure completion, and check your profile/segment logic.

API Rate Limits:

• Issue: High data volume slows syncs.

• Fix: Monitor API usage, adjust sync frequency, schedule during off-peak, or contact Klaviyo for limit increases.

Best Practices for Success

• Use Klaviyo’s Preview & Test mode to confirm that dynamic content pulls correctly.

• Regularly audit your Klaviyo segments and flows using Okendo data.

• Update merge tags and properties as Okendo evolves its schema.

Create a test segment like Okendo_Last_Review_Rating exists to track successful syncs.

Data Privacy & Compliance

• Ensure GDPR and CCPA compliance by including clear consent language in quizzes, surveys, and reviews.

• Review Okendo’s privacy policy and ensure your integration aligns with it.

When building high-quality email lists, compliance and intent matter. Check out our guide to double opt-in strategies that build trust and improve engagement.

FAQs 

1. Can I sync historical Okendo data to Klaviyo?

• No. Only data collected after the integration will sync automatically.

2. Is this integration available on all Okendo plans?

• The Klaviyo integration is available on specific Okendo plans—check with Okendo support or your account manager.

3. Can I use Okendo data to trigger Klaviyo SMS flows?

• Yes. Any synced event can trigger either email or SMS flows within Klaviyo.

4. What if my Klaviyo account is connected to multiple Okendo stores?

• Each store must be connected separately. Ensure naming conventions are clear to avoid confusion in segments.

5. How often should I audit the integration?

• Audit monthly or after major campaign launches to catch data gaps or schema changes.

Conclusion

If you’re sitting on piles of glowing reviews, loyalty data, and quiz insights but not turning them into revenue, you're not alone. Many brands install the Okendo-Klaviyo integration and stop at setup. But the real value begins when you transform those customer moments into automated flows, segments, and messages that convert. 

By activating review triggers, personalising emails, and building loyalty-driven automation, you can turn happy customers into repeat buyers and browsers into advocates. With the right approach, your retention engine will feel less manual and more like a revenue-generating machine.

Ready to go even deeper? Explore our expert guides on email campaign examples, Klaviyo transactional emails, and predictive analytics to take your automation strategy to the next level.

Key Takeaways:

• Seamless Setup: Follow the step-by-step guide to connect Okendo and Klaviyo without errors.

• Data Powerhouse: Use synced profile properties and events to fuel personalised campaigns.

• Smart Automation: Trigger flows for reviews, referrals, and loyalty to boost engagement.

• Personalisation Boost: Add dynamic content like loyalty points or quiz results to emails.

• Targeted Segments: Create segments based on ratings, NPS, or referral activity for better results.

• Optimisation Focus: Test flows and monitor syncs to ensure peak performance.

• Compliance First: Stay GDPR/CCPA-compliant with clear consent in surveys and reviews.

Is your Okendo integration just... sitting there?

Let our experts help you unlock dynamic flows, social proof, personalisation, and segmentation that sell. Click here to get your free Klaviyo audit.